Role
Product designer
Duration
15 months
Tools
Procreate
Skills
Illustration
Brand identity
Picnic Day is the largest annual event at University of California, Davis.
The theme of the 111th Picnic Day was "Welcome to Wonderland." The creative direction blended whimsical and fantasy elements with iconic UC Davis imagery.
My role
As the Graphics Assistant Director, I helped guide the visual identity for the event and created official merchandise: stickers and pins.
Sticker Designs
I designed custom stickers featuring animal characters at a tea party surrounded by spring flowers to bring the "Wonderland" theme to life.
Nametag Template For Picnic Day Staff
I created a custom name tag template for event directors and volunteers to wear throughout the day.
Pin Designs For Picnic Day Staff
I designed special custom pins for each team across the Picnic Day board.
Selling Merchandise
I set up the event alongside the board, managed sales at the merch booth, and handed out official merchandise to attendees.